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About Muscle Finesse

Health. Fitness. We love it.

Muscle Finesse was established in 2003 and have grown to be one of the UK's leading retailers and wholesalers of sports nutrition, health food, gym clothing and training equipment. We supply over 1000 independent gyms, retail stores and personal trainers throughout the country and our huge buying power enables us to offer over 10,000 products direct to you at unbeatable prices.

Products we believe in.

We only stock products that we believe in and this is shown on a daily basis because if we're not walking up and down the warehouse picking your order then we're walking up and down picking our own. We've got a fantastic selection of health foods and we've made everything available singularly so you can try out lots of items without having to purchase a full case. You'll find today's most popular choices on each of the products pages - make sure you give them a try!


Everything under one roof.

Let's face it. We all hate having to go to one website to buy our protein powder, another one for our calorie free sauces, then another one for our gym clothing and then finally another website to buy our equipment for our home gym - whether that be weight plates or a floor mat. 

That is why here at we're proud to offer something different. We are the UK's only health and fitness superstore that offers all of these products under one roof.


Bricks & Mortar and Online

If you're in either the Peterborough area or near Swansea, make sure you call in to one of our retail stores. Our Peterbrough store is the UK's first trade counter open to the public where you can buy any product from our website at wholesale prices  Our Swansea store  offers a huge selection of our most popular items and has quickly grown in to Swansea's number one stop for anyone interested in health and fitness. 

Unbeatable Prices. Unbeatable Service. 

We will not be beaten on price and service. It's as simple as that. We perform price checks everyday in order to guarantee that you will always get the best price possible on every item but with over 10,000 lines available we can occasionally miss one or two. This is why we have our Price Match Promise+ policy in place so if you see your desired item cheaper elsewhere then just give us a call and we'll not only match the price but we'll throw in some extra free samples with your order.

Connect with us. 

With over 100 new products being added to the website every month, and voucher codes and promotions launched daily, it can sometimes be difficult to keep up everything that is going on at This is why we're very active on all of our social media pages so make sure you call over to see us on Facebook, Instagram and Twitter to say hi and make yourself a saving in the process.